A brand new bowling alley and sports bar has been opened in Heerhugowaard. In association with Tjuna the branding was developed by Boiled!

The logo needed to be new and fresh, but also a "non-campy", yet, classy demeanor. Because the new venue is a far cry away from the old smokey/ Big Lebows-i esque bowling alleys, the logo needed to appeal to a wide audience, but mostly to a younger/ hipper audience.