Legal services don't have to be stiff and corporate. Barbara Schuijlenburg is a freelance attorney and eventhough she does work for large corporate clients, she certainly didn't want to come across as most of her peers do.

When the name was selected the design came about relavily easy. The logo had to fit in with other corporate branding, but still had to look a bit more modern. To keep the letters as the logo would make it able to stand alone and still be recognisable.